We have a text string with a non-standard characters. To avoid possible problems with formatting and, in addition, to avoid frequent usage of backslash we will use a raw string. Each symbol in the raw string is a symbol itself.
Solution
We have to install raw-strings-qq. Now:
{-# LANGUAGE QuasiQuotes #-}
module Main where
import Text.RawString.QQ
helpInfo :: String
helpInfo = [r|
This is raw string, "strange
  -- Very strange
  {-
  '"Yes, very strange\ string"
  -}
But in some cases 
                   it's 
            very convenient...
  |]
main :: IO ()
main = putStr helpInfoAnd this is our strange result:
This is raw string, "strange
  -- Very strange
  {-
  '"Yes, very strange\ string"
  -}
But in some cases
                   it's
            very convenient...Done.